AJ Design and Retail - Celebrating Excellence Since 2012

Since our establishment in 2012, AJ Design and Retail, operating under the brand name SolitaireMart, has been committed to delivering the finest gemstones, diamonds, and jewelry to our valued customers. Our journey has been marked by a dedication to excellence and a passion for crafting timeless pieces of artistry. Alongside our exceptional jewelry, we believe in educating our customers about the world of diamonds, particularly focusing on the Four Cs - Carat, Cut, Color, and Clarity.

Education: Understanding the Four Cs of Diamonds

Carat: Carat is a measure of a diamond's weight, not its size. One carat is equivalent to 200 milligrams. Larger diamonds are rarer and, therefore, more valuable, but it's important to remember that a diamond's value is also influenced by its other characteristics – the cut, color, and clarity.

Cut: The cut of a diamond refers to how well it has been shaped and faceted. It is one of the most critical factors affecting a diamond's beauty. A well-cut diamond will exhibit extraordinary brilliance and sparkle, as the angles and facets are optimized to interact with light, creating a stunning visual display.

Color: Diamonds come in a range of colors, from colorless to various shades of yellow and brown. The Gemological Institute of America (GIA) grades diamonds on a scale from D (colorless) to Z (light yellow or brown). Colorless diamonds are the most valuable, as they allow light to pass through with minimal interference.

Clarity: Clarity refers to the presence of internal or external flaws, known as inclusions and blemishes, respectively. These tiny imperfections can affect a diamond's brilliance. Diamonds are graded for clarity on a scale ranging from Flawless (no imperfections visible under 10x magnification) to Included (imperfections visible to the naked eye).